While some businesses require their employees to wear uniforms, many do not. If you are trying to decide whether you can afford to outfit your employees with uniforms, there are some benefits you should take into consideration. Some of the benefits to your company to have employees in uniforms include:
- Company branding
- Increased productivity
- Employee protection
- Customer peace of mind
- Employee unity
Company Branding
Perhaps the most valuable benefit to your company in having your employees wear uniforms is brand recognition. Customers can easily recognize your company’s logo on an employee uniform when they are out in public. If your employees go out to lunch or buy something at the store before going to work, your company uniforms can help market your business.
To be an effective marketing tool, the uniforms you buy need to have your logo and/or emblem placed on them. This will help people recognize your brand wherever they see your employee, whether inside of your business or out in public.
Increased Productivity
Employees who wear uniforms are often more productive than those who don’t. When they wear a work uniform, workers are aware that their behaviour reflects on the company and work harder. In addition, they are better behaved and, in some cases, they may receive better compensation than those employees who work for companies that do not require work uniforms.
Employee Protection
Many work uniform designs help to protect employees. Chef coats help to protect the body from spills, fire and sharp objects as they are made from very thick cotton. A landscaper’s uniform keeps them from overheating as they work outside because they are usually made from breathable cotton and it helps preserve their personal clothing too. In addition, some clothing helps to make employees more visible when it is dark outside so they are not in accidents when they are working.
Customer Peace of Mind
Along with the many benefits for employees, wearing a company uniform helps to give your customers peace of mind. If your business involves making house calls, seeing a uniform with your company logo and the employee’s name on it confirms who the customer is letting into their home. Without a uniform, your employee may not be granted access to customer homes and you could end up losing business.
In a hospitality environment, customers can quickly recognize your employees if they need assistance. With everyone around them in casual clothing, it can be hard to distinguish who is an employee, but seeing your company logo and company colours can help them pick out employees in a crowd.
Employee Unity
Wearing a uniform helps employees identify with their company and with each other. It provides them with a sense of unity with their colleagues and a uniform offers a sense of belonging to the company for which they work. It also can offer them a sense of pride when they wear their employer’s uniform.
There are many places where you can order company uniforms. Many businesses order their hospitality uniforms in Sydney from Total Image.
