If you run a modern business, then you will know how important it is to have a social media marketing strategy in place. This will focus on using platforms such as Facebook, Twitter and Instagram in order to communicate with potential clients as well as existing ones to ensure you are offering them what they want. Social media marketing is hugely popular nowadays and you will need to provide your marketing team with good quality social media software to help them to create the best marketing plan possible. Tools that help you with your social media management vary in focus with some performing great on Facebook and others doing better on Twitter, and this is why it is vital to conduct some research before you choose which tool to invest in.
However, thanks to the number one source of software ratings – you don’t need to do too much research, as they have done it for you. The review specialists studied hundreds of reviews to see which tools are the most popular with genuine users and here are the top four:
- Sprout Social
We ensures that all of their reviews come from real people by asking each member to send a LinkedIn connect request or to provide a screenshot of their account. This is important as it means all of the reviews come from people who have used the tools rather than industry experts who may have biased opinions.
If you want to find a tool to use within your social media marketing campaign, then the first thing that you will need to do is set out a budget. Then you can begin to look at the top features of all of the above tools to find one that matches your specific requirements. Choosing the right tool for your business is important,as every tool offers something slightly different.
In fact, the research conducted by shows that the tool that has the most funding has one of the worst ratings and it is the tools that people haven’t heard of such as Agorapulse that performed the best.
Here are some of the features that the reviews included for each tool:
- Customer satisfaction
- Product direction
- Ability to meet requirements
- Market presence
- Ease of use
It is important to know exactly what each tool is offering you before you decide which one to invest in and the best way to do this is to read reviews made by genuine users.
Sourcing the best tool for you may take some time, so don’t rush your decision. Specialized social media marketing software plays a pivotal role in the success of a marketing strategy and part of any marketing budget should be dedicated to cover the investment and running costs of using modern tools like this. Tools are a valuable part of any modern marketing method and are easy to integrate into an existing plan to improve it and to eventually grow your business.