Share Content To Boost Your Company’s Profile
Like other social media sites you are able to share content through LinkedIn. But, unlike other social media sites, you will be sharing information only with people in your field, rather than with mainly friends or family. A mistake, when using social media, can be to think that several shares of a post can be deemed successful. However, if you are trying to promote something, then shares mean nothing if you’re shared posts are not reaching the right people.
Showcase New Products and Services
A LinkedIn company page makes it easy to showcase new products or services. It can act as an auxiliary page regarding your website, and so also lead to more traffic to your site, too. A company page is also easy to update when you want to add new products or services.
Google Ranks Company Pages
One other major advantage about having a LinkedIn company page is that these pages are ranked by Google. So, the higher the ranking of your LinkedIn company page, then all the better for your business. If you don’t have a company page, then you could be missing out on another way of drawing attention to your business.
Keep up with Your Competitors
Several million companies have a LinkedIn company page. If you’re not one of them, then you are allowing your competitors to steal a march on you. As well as establishing your own company page, you can analyse the pages of your competitors and see how you can improve the appeal of your own page as a result.
A Way of Attracting Other Businesses
Having a company page on LinkedIn can also entice other businesses to get in touch with a view to mutual co-operation. Though a normal LinkedIn profile can be effective, it’s not going to be as effective as a company page, concerning the attention of other companies. A company page can be seen as a valuable networking tool, quite apart from its standalone value. On LinkedIn the people who connect with you will be connecting with you, because they are genuinely interested in what you have to offer.
