Whether you are running a company or a small shop, you will need to get a lot of banners printed in order to attract customers. Banners are printed on vinyl fabric, which is different from conventional paper or hardboard. A PVC banner is resilient to atmospheric elements, which allows the business owner to hang them outside.
However, there are many other factors that you should consider apart from the quality of the fabric. Many business owners prefer buying cheaper quality banners in order to save marketing costs. Unfortunately, there are several things that you must consider other than the price of the banner. If you have decided to get banners made for your company, here are a few things that you should keep in mind:
Check the Quality of the Fabric
The first thing that you should look at is the quality of the fabric. Since you are already opting for cheaper quality banners, you can’t expect the silky smooth fabric. It might be a slight bit abrasive. When you first ask for quotes, closely inspect the sample fabric. More expensive fabrics obviously cost more. However, you don’t need the very best quality either. Make sure you closely inspect the quality of the fabric and make sure that it’s up to the mark.
The Printing
Since you are purchasing cheap banners, you should always check the quality of the printing and material used. The banner might look pretty good from afar, but the lack of printing quality may be pretty visible if you inspect it closely. If you are getting large-sized banners made, the quality isn’t much of a concern. Nobody is going to inspect a humongous banner up close.
However, people look at standing banners that are placed in front of the shop. If you want stand banners for the shop, don’t skimp on the quality. Most banner manufacturers are willing to give discounts if you get larger banners made. When you first ask for a quote, almost every banner manufacturer is going to show you a sample of the printing quality. Obviously, high-quality laser printing is more precise. However, high-quality laser printing is also more expensive.
Bespoke Sizes
Cheap banners are usually available in a select few sizes. Companies usually offer cheaper quality printing for select sizes since they are most popular. Obviously, if you get bespoke sized banners made for your business, they will cost you more. Conventional banner sizes generally range from small-sized banners to very large ones. Specific, bespoke sizes are a bit more difficult to print, which is why companies charge a lot more for specific sizes.
Getting a banner made is much easier said than done. The most important thing that you need to figure out is how much you are going to spend. The most important thing that you should decide upon is how much you are going to spend on the banners. At the end of the day, you must decide how much you are willing to spend on the banners.
