The features that make up the perfect PR survey are not universal or widespread. For a large number of people, surveys that collect data or information to be used for PR purposes are PR surveys. These could possibly include surveys for exploring important audience messages or for supporting the promotion of a certain brand or for creating new content which would include an infographic or an eBook. However, for others, these surveys might be polls. These could be flash polls specifically designed for picking up a current story in the news or surveys for setting an outline with new insights.
Suggestions on Creating Attractive PR Surveys
Good data that is presented very well makes a very good news story. However, in the recent times, surveys have become so very common that it is important for them to be more credible, interesting and colorful. Only then it will be possible for the surveys to stand out and get completely covered. Some suggestions on coming up with PR surveys that catch attention or get noticed are as follows:
Think about the Headline
When writing the questions for a PR survey, one thing that you need to avoid is thinking about the topic that you want to ask about. What you actually need to do is ask questions depending on the headlines that they will generate. This will help you in getting attention-grabbing and newsy answers for your survey.
Go Only for Interesting Questions
This might sound quite obvious but it is not that obvious. You cannot just go about asking straightforward and factual questions and expect to get attention-grabbing and newsy answers that appear miraculously. If at all, you try this, you will be getting the dry response for your survey and it will be very late for you to go back and start all over again.
Identifying the Audience is Important
It is very important for you to conduct your research with the right individuals. In other words, you must be very careful in identifying the audience for your survey since this can have a major impact on your findings. Try speaking to individuals who matter the most to your business. Go for individuals who use your services and products. If you fail to do so then it might get you into accumulating information that is not relevant and is thus completely useless.
This means that prior to asking the survey questions that you have framed to the audiences or the public, it is important that you try answering them yourself. This will help you in comprehending whether your questions and the answers that you provide for them make complete sense and when you are able to understand them or not. If you are able to do so, so will all your respondents. One of the most common mistakes that the surveyors generally make is framing questions that do not tend to be relatable to the audiences resulting in complete confusion.
Having your focus on the answers rather than the questions; getting quirky and being extremely fair with the data received can genuinely help you in coming up with the best PR surveys.